B.A (MASS COM)

BA in Mass Communication (Bachelor of Arts in Mass Communication) is a dynamic undergraduate program that explores the various ways information is shared through different media platforms like TV, Radio, Newspapers, and the Internet. In 2026, this course has gained immense significance due to the digital content boom, OTT platforms, and social media influence.The course is a blend of theoretical knowledge and hands-on practical training. It covers how to create, edit, and manage content for mass audiences.

• Core Subjects: Reporting & Editing, Media Laws and Ethics, Advertising Concepts, Public Relations (PR), and Communication Theories.

• Practical Specializations: * Broadcast Media: Television production, Radio Jockeying (RJing), and News Anchoring.

  • Digital Media: Social media management, SEO, and Content Writing.

  • Visual Communication: Photography, Video Editing (using tools like Premiere Pro), and Graphic Design.

• Emerging Topics (2026): Role of Artificial Intelligence (AI) in content creation, Data Journalism, and OTT Platform Management.
  
  

  Career Opportunities

  This is one of the few degrees that allows you to work in both corporate and creative sectors.